When building an OTT service, there are six core fundamental components that content rights holders will need in order to achieve success. It all starts with content, followed by flawless video delivery. Strong content coupled with stunning high-quality video available on all major consumer devices will maximize your audience reach.
But that's not all. To keep your audience enticed, engaged and excited, the experience needs to be interactive, going above and beyond just video streaming. Not only will this drive more sign-ups, but initiate longer viewing times and reduce churn.