NeuLion, LLC. offers solutions that power the highest quality digital experiences for live and on-demand content in up to 4K on any device.  Through its end-to-end technology platform, NeuLion enables digital video management, distribution and monetization for content owners worldwide including the NFL, NBA, UFC, Univision, Euroleague Basketball and others.  Visit www.neulion.com for more information.

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As consumers connect, transact and stream OTT services powered by NeuLion, aggregate audience data or “watch data” is collected in the backend to provide meaningful insights as it relates to attracting and keeping OTT subscribers, including consumer engagement metrics, programming effectiveness, lifetime value, retention rates and the results from marketing efforts.

NEULION WATCH DATA INSIGHTS
INSIGHT:
WATCHING CONTENT ON MORE THAN ONE DEVICE
INCREASES LIFETIME VALUE BY OVER 250%

This Insight Report is focused around device penetration and usage. Across the NeuLion Network, the device mix over time has changed drastically towards a more even split of desktop, mobile and connected device usage and in turn demonstrates that watching content on more than one consumer device increases subscriber lifetime value by over 250%.

Analyzing the aggregated data, the NeuLion “Watch Data” Insights Reports will showcase views that demonstrate the changing nature of video consumption and how marketers can leverage opportunities for increasing lifetime value and strategies for profitable revenue growth. Stay tuned for future insights!