NeuLion LLC offers solutions that power the highest quality digital experiences for live and on-demand content in up to 4K on any device.  Through its end-to-end technology platform, NeuLion enables digital video management, distribution and monetization for content owners worldwide including the NFL, NBA, UFC, Univision, Euroleague Basketball and others.  Visit www.neulion.com for more information.

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Media companies are constantly asking about ways to pull past the competition and grow their digital business. The solution is “Watch Data” where real-time data provides sharp insights and fast intelligence, allowing you to identify, manage and analyze user segments to create more effective marketing programs.  In this webinar with Chris Wagner and David Dwyer of NeuLion, you’ll learn how these core day-to-day marketing questions get answered quickly and easily in order to maximize user acquisition, conversion and retention.

WEBINAR:
USING 'WATCH DATA' TO GROW YOUR OTT BUSINESS
CORE MARKETING QUESTIONS:
1. What are my most effective and profitable marketing channels and campaigns?
2. Who are my most valuable customers and how do I find more of them?
3. Who is likely to cancel and how can we keep them?
4. How do I get customers from free to paid?
5. How do I re-engage inactive users?
6. How can I increase overall lifetime value of a customer?