DOWNLOAD THE WHITE PAPER TO LEARN THE BEST WAYS ACQUIRE AND KEEP YOUR OTT SUBSCRIBERS:

TIPS FOR ACQUIRING AND KEEPING OTT SUBSCRIBERS

In our digitally connected world, delivering premium content brings on new challenges. Successful OTT businesses are generally based around premium (paid) content and allow the consumer to choose how and when they want to watch and interact with this content. 

Download this white paper to read the top tricks and tips to acquiring and keeping OTT subscribers based around four critical values:




NeuLion, Inc. (TSX:NLN) offers solutions that power the highest quality digital experiences for live and on-demand content in up to 4K on any device.  Through its end-to-end technology platform, NeuLion enables digital video management, distribution and monetization for content owners worldwide including the NFL, NBA, World Surf League, Univision Deportes, Euroleague Basketball and others. 
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1.
Develop strong digital relationships with each individual customer
2.
Establish dynamic and flexible value-based pricing
3.
Create packages, features and products based on behavioral insights into consumption and usage patterns
4.
Measure and report predictable, forward-looking revenue

Keeping the four critical values in mind, here are the tricks and tips that will serve as your foundational blueprint for acquiring & keeping subscribers in order to run a successful over-the-top business.